As many of our clients have expressed their desire to continue learning, and reading, about various topics covered in their Personalised Career Coaching sessions, we have created the lists below with our recommendations.
Clicking on either the picture or link provided will take you directly to the book’s Amazon page, where you will be able to read more customer reviews, get a feel for the book with its sample pages, and even buy it if it interests you.
Give and Take: Why Helping Others Drives Our Success - Adam Grant
For generations, we have focused on the individual drivers of success: passion, hard work, talent, and luck. But today, success is increasingly dependent on how we interact with others. It turns out that at work, most people operate as either takers, matchers, or givers. Whereas takers strive to get as much as possible from others and matchers aim to trade evenly, givers are the rare breed of people who contribute to others without expecting anything in return.
Using his own pioneering research as Wharton's youngest tenured professor, Adam Grant shows that these styles have a surprising impact on success. Although some givers get exploited and burn out, the rest achieve extraordinary results across a wide range of industries. Combining cutting-edge evidence with captivating stories, Grant shows how one of America's best networkers developed his connections, why the creative genius behind one of the most popular shows in television history toiled for years in anonymity, how a basketball executive responsible for multiple draft busts transformed his franchise into a winner, and how we could have anticipated Enron's demise four years before the company collapsed--without ever looking at a single number.
Named one of the best books of 2013 by Amazon, the Financial Times, and the Wall Street Journal- as well as one of Oprah's riveting reads, Fortune's must-read business books, and the Washington Post's books every leader should read. "Give and Take" highlights what effective networking, collaboration, influence, negotiation, and leadership skills have in common. This landmark book opens up an approach to success that has the power to transform not just individuals and groups, but entire organisations and communities.
Never Eat Alone: And Other Secrets to Success - Keith Ferrazzi
Do you want to get ahead in life? Climb the ladder to personal success?
The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered in early life, what distinguishes highly successful people from everyone else is the way they use the power of relationships —so that everyone wins.
In "Never Eat Alone", Ferrazzi lays out the specific steps —and inner mindset— he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since "Never Eat Alone" was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
The son of a small-town steelworker and a cleaning lady, Ferrazzi first used his remarkable ability to connect with others to pave the way to Yale, a Harvard M.B.A., and several top executive posts. Not yet out of his thirties, he developed a network of relationships that stretched from Washington’s corridors of power to Hollywood’s A-list, leading to him being named one of Crain’s 40 Under 40 and selected as a Global Leader for Tomorrow by the Davos World Economic Forum.
Ferrazzi’s form of connecting to the world around him is based on generosity, helping friends connect with other friends. Ferrazzi distinguishes genuine relationship-building from the crude, desperate glad-handing usually associated with “networking.” He then distils his system of reaching out to people into practical, proven principles. Among them:
Don’t keep score: It’s never simply about getting what you want. It’s about getting what you want and making sure that the people who are important to you get what they want, too.
“Ping” constantly: The ins and outs of reaching out to those in your circle of contacts all the time —not just when you need something.
Never Eat Alone: The dynamics of status are the same whether you’re working at a corporation or attending a social event —“invisibility” is a fate worse than failure.
Become the “King of Content”: How to use social media sites like LinkedIn, Twitter, and Facebook to make meaningful connections, spark engagement, and curate a network of people who can help you with your interests and goals.
In the course of this book, Ferrazzi outlines the timeless strategies shared by the world’s most connected individuals, from Winston Churchill to Bill Clinton, Vernon Jordan to the Dalai Lama.
Chock-full of specific advice on handling rejection, getting past gatekeepers, becoming a “conference commando,” and more, this new edition of Never Eat Alone will remain a classic alongside alongside How to Win Friends and Influence People for years to come.
Body of Work: Finding the Thread That Ties Your Story Together - Pamela Slim
Body of Work: Finding the Thread that Ties Your Career Together
These days it's increasingly rare to have a stable career in any field. More and more of us are blending big company jobs, startup gigs, freelance work, and volunteer side projects. We take chances to expand our knowledge, capabilities, and experience. But how do we make sense of that kind of career - and explain it? Pamela Slim, the acclaimed author of Escape from Cubicle Nation, gives us the tools to have meaningful careers in this new world of work. She shows how to find the connections among diverse accomplishments, sell your story, and continually reinvent and relaunch your brand.
Crossing the Unknown Sea: Work as a Pilgrimage of Identity - David Whyte
"Crossing the Unknown Sea" is about reuniting the imagination with our day to day lives. It shows how poetry and practicality, far from being mutually exclusive, reinforce each other to give every aspect of our lives meaning and direction. For anyone who wants to deepen their connection to their life’s work—or find out what their life’s work is—this book can help navigate the way.
Whyte encourages readers to take risks at work that will enhance their personal growth, and shows how burnout can actually be beneficial and used to renew professional interest. He asserts that too many people blindly trudge through a mediocre work life because so many “busy” tasks prevent significant reflection and analysis of job satisfaction. People often turn to spiritual practice or religion to nurture their souls, but overlook how work can actually be our greatest opportunity for discovery and growth. "Crossing the Unknown Sea" combines poetry, gifted storytelling and Whyte’s personal experience to reveal work’s potential to fulfill us and bring us closer to ultimate freedom and happiness.
David and Goliath: Underdogs, Misfits and the Art of Battling Giants - Malcolm Gladwell
What if everything we thought about power was wrong? What if, in the ancient story of the shepherd boy who topples a giant, David actually had the advantage?
Three thousand years ago on a battlefield in ancient Palestine, a shepherd boy felled a mighty warrior with nothing more than a pebble and a sling-and ever since, the names of David and Goliath have stood for battles between underdogs and giants. David's victory was improbable and miraculous. He shouldn't have won.
Or should he?
In DAVID AND GOLIATH, Malcolm Gladwell challenges how we think about obstacles and disadvantages, offering a new interpretation of what it means to be discriminated against, suffer from a disability, lose a parent, attend a mediocre school, or endure any number of other apparent setbacks.
In the tradition of Gladwell's previous bestsellers-The Tipping Point, Blink, Outliers and What the Dog Saw-DAVID AND GOLIATH draws upon history, psychology and powerful story-telling to reshape the way we think of the world around us.
This thought sets Malcolm Gladwell on an extraordinary journey that takes him from art to basketball, the brain to revolutions, along the way weaving unforgettable stories of misfits, outsiders, tricksters and underdogs who have faced outsized challenges and won. With his trademark warmth, humour and gift for showing us the world through new eyes, Gladwell lets us see why the powerful aren't always what we think they are - and that some of us have more strength and purpose than we could ever imagine.
Die Empty: Unleash Your Best Work Every Day - Todd Henry
Most of us fill our days with frantic activity, bouncing from task to task, scrambling to make deadlines and chase the next promotion. But by the end of each day we're often left wondering if any of it really mattered. We feel the ticking of the clock, but we're unsure of the path forward.
"Die Empty" is a tool for people who aren't willing to put off their most important work for another day. Todd Henry explains the forces that lead to stagnation and introduces practices that will keep you on a true and steady course.
The key is embracing the idea that time is finite, so you should focus on the unique contribution to the world that only you can make. Henry shows how to sustain your enthusiasm, push through mental barriers, and unleash your best work each day.
Happier: Learn the Secrets to Daily Joy and Lasting Fulfillment - Tal Ben-Shahar
Can we really learn to be happy? Yes, we can. Each semester, nearly 1,400 students sign up for Harvard professor Tal Ben-Shahar's life-changing class "How to Get Happy". Currently it's the hottest course at Harvard, taken by 20 percent of graduates.
In Happier, Professor Ben-Shahar brings the ideas of the Ivory Tower to Main Street, distilling the lessons and exercises from his course into an audio trove of practical wisdom. Grounded in the Positive Psychology movement, based on years of researching the works of scientists, academics, and philosophers, Happier emphasizes the importance of pursuing a life of both pleasure and meaning. Lessons, exercises, and "Happiness Boosters" cover self-esteem, empathy, friendship, love, achievement, creativity, spirituality, and humor.
I Could Do Anything If I Only Knew What It Was - Barbara Sher
If you suspect there could be more to life than what you're getting...if you always knew you could do anything if you only knew what it was, this extraordinary book is about to prove you right!
A life without direction is a life without passion. The dynamic follow-up to the phenomenal best-seller "Wishcraft, I Could Do Anything If I Only Knew What It Was" (the New York Times Bestseller) guides you, not to another unsatisfying job, but to a richly rewarding career rooted in your heart's desire. And in a work of true emancipation, this life-changing sourcebook reveals how you can recapture "long lost" goals, overcome the blocks that inhibit your success, decide what you want to be, and live your dreams forever!
You will learn:
* What to do if you never chose to be what you are.
* How to get off the fast track--and on to the right track.
* First aid techniques for paralyzing chronic negativity.
* How to regroup when you've lost your big dream.
* To stop waiting for luck--and start creating it.
Presence: Bringing Your Boldest Self to Your Biggest Challenges - Amy Cuddy
Have you ever left a nerve-racking challenge and immediately wished for a do over? Maybe after a job interview, a performance, or a difficult conversation? The very moments that require us to be genuine and commanding can instead cause us to feel phony and powerless. Too often we approach our lives' biggest hurdles with dread, execute them with anxiety, and leave them with regret.
By accessing our personal power, we can achieve "presence," the state in which we stop worrying about the impression we're making on others and instead adjust the impression we've been making on ourselves. As Harvard professor Amy Cuddy's revolutionary book reveals, we don't need to embark on a grand spiritual quest or complete an inner transformation to harness the power of presence. Instead, we need to nudge ourselves, moment by moment, by tweaking our body language, behavior, and mind-set in our day-to-day lives.
Amy Cuddy has galvanized tens of millions of viewers around the world with her TED talk about "power poses." Now she presents the enthralling science underlying these and many other fascinating body-mind effects, and teaches us how to use simple techniques to liberate ourselves from fear in high-pressure moments, perform at our best, and connect with and empower others to do the same.
Brilliantly researched, impassioned, and accessible, Presence is filled with stories of individuals who learned how to flourish during the stressful moments that once terrified them. Every reader will learn how to approach their biggest challenges with confidence instead of dread, and to leave them with satisfaction instead of regret.
Refuse to Choose!: A Revolutionary Program for Doing Everything That You Love - Barbara Sher
Refuse to Choose!: A Revolutionary Program for Doing Everything That You Love
Don't know what to do with your life? Drawn to so many things that you can't choose just one? New York Times best-selling author Barbara Sher has the answer―do EVERYTHING!
With her popular career counseling sessions, motivational speeches, workshops, and television specials, Barbara Sher has become famous for her extraordinary ability to help people define and achieve their goals. What Sher has discovered is that some individuals simply cannot, and should not, decide on a single path; they are genetically wired to pursue many areas. Sher calls them "Scanners"―people whose unique type of mind does not zero in on a single interest but rather scans the horizon, eager to explore everything they see.
In this groundbreaking book, readers will learn:
• what's behind their "hit and run" obsessions
• when (and how) to finish what they start
• how to do everything they love
• what type of Scanner they are (and which tools they need to do their very best work)
The Confidence Code: The Science and Art of Self-Assurance - Katty Kay
The Confidence Code: The Science and Art of Self-Assurance---What Women Should Know
Following the success of Lean In and Why Women Should Rule the World, the authors of the bestselling Womenomics provide an informative and practical guide to understanding the importance of confidence—and learning how to achieve it—for women of all ages and at all stages of their career.
Working women today are better educated and more well qualified than ever before. Yet men still predominate in the corporate world. In The Confidence Code, Claire Shipman and Katty Kay argue that the key reason is confidence.
Combining cutting-edge research in genetics, gender, behavior, and cognition—with examples from their own lives and those of other successful women in politics, media, and business—Kay and Shipman go beyond admonishing women to "lean in". Instead, they offer the inspiration and practical advice women need to close the gap and achieve the careers they want and deserve.
The Most Good You Can Do - Peter Singer
Peter Singer's books and ideas have been disturbing our complacency ever since the appearance of Animal Liberation. Now he directs our attention to a new movement in which his own ideas have played a crucial role: effective altruism.
Effective altruism is built upon the simple but profound idea that living a fully ethical life involves doing the "most good you can do." Such a life requires an unsentimental view of charitable giving: to be a worthy recipient of our support, an organisation must be able to demonstrate that it will do more good with our money or our time than other options open to us.
Singer introduces us to an array of remarkable people who are restructuring their lives in accordance with these ideas, and shows how living altruistically often leads to greater personal fulfilment than living for oneself.
"The Most Good You Can Do" develops the challenges Singer has made, in the New York Times and Washington Post, to those who donate to the arts, and to charities focused on helping our fellow citizens, rather than those for whom we can do the most good. Effective altruists are extending our knowledge of the possibilities of living less selfishly, and of allowing reason, rather than emotion, to determine how we live. "The Most Good You Can Do" offers new hope for our ability to tackle the world's most pressing problems.
The Slight Edge - Jeff Olson
"The Slight Edge" is a way of thinking, a way of processing information that enables you to make the daily choices that will lead you to the success and happiness you desire. Learn why some people make dream after dream come true, while others just continue dreaming and spend their lives building dreams for someone else. It's not just another self-help motivation tool of methods you must learn in order to travel the path to success. It shows you how to create powerful results from the simple daily activities of your life, by using tools that are already within you.
In this 8th anniversary edition you'll read not only the life-changing concepts of the original book, but also learn what author Jeff Olson discovered as he continued along the slight edge path: the Secret to Happiness and the Ripple Effect.
This edition of "The Slight Edge" isn't just the story, but also how the story continues to create life-altering dynamics how a way of thinking, a way of processing information, can impact daily choices that will lead you to the success and happiness you desire. "The Slight Edge" is the key that will make all the other how-to books and self-help information that you read, watch and hear actually work.
15 Secrets Successful People Know About Time Management - Kevin Kruse
What if a few new habits could dramatically increase your productivity, and even 5x or 10x it in key areas? What if you could get an an hour a day to read, exercise, or to spend with your family? New York Times bestselling author, Kevin Kruse, presents the remarkable findings of his study of ultra-productive people.
Based on survey research and interviews with billionaires, Olympic athletes, straight-A students, and over 200 entrepreneurs—-including Mark Cuban, Kevin Harrington, James Altucher, John Lee Dumas, Pat Flynn, Grant Cardone, and Lewis Howes—-Kruse answers the question: what are the secrets to extreme productivity?
First Things First - Stephen R. Covey
Stephen R. Covey’s First Things First is the gold standard for time management. His principle-centered approach for prioritising gives the reader the security to make changes and sacrifices needed in order to obtain happiness. The snapshots takes this philosophy and remasters with the entire text, and an addition of user friendly, clear and concise graphics. These added elements summarise and analyse all of the layers of behind the philosophy in an efficient manner while retaining the core message of time management and happiness.
Time Management: How To Get More Done in 5 Simple Steps - Hugo Gerard
How can you practice the art of true time management and use it to free up your schedule? This book will help show you how to achieve superior efficiency in every area of your life, to make proper use of your time and of course, develop excellent time management skills.
When effective time management skills develop into a good habit, it is almost certain that your vision will become a whole lot clearer. What skills you'll learn when you read this book, - Planning and prioritizing your work - Types of scheduling lists - Organizing your environment - Focusing on what is important - And many other key-points to help you move forward.. "Small changes today are all you need to make, and that willingness to make it makes all the difference to you experiencing a whole new life ahead of you.
Born For This: How to Find the Work You Were Meant to Do - Chris Guillebeau
In "Born For This", Chris Guillebeau shows readers how to create their own self-styled career, offering a practical, step-by-step guide to finding work that feels so right it doesn't even seem like work.
Whether this is by launching a side job that turns a passion into a profitable business, winning the career lottery by finding a dream position within a traditional organization, becoming a DIY rock star by fashioning an entirely new profession around our varied interests, or hacking an existing humdrum job into work we will love, Guillebeau offers an actionable method and framework for turning our passions into paychecks.
Career Change: How To Conquer The Fear Of Failing - John Allen
What's the first obstacle in changing career? Your own fear of change. This book uses practical exercises to help conquer this fear and get you started.
Nearly 90% of us work in a job that we don’t enjoy. Even if the job is well paid, people are too scared to leave and try something different. This fear gets worse the older we get. Most career change books focus on training and skills, but they don’t really talk about getting past the first major hurdle; a fear of change.
In this book, I take you through the ways you can confront your fear of change and get a career that’s right for you…no matter how old you are.
Career Change: Stop Hating your Job - Joanna Penn
"Are you tired of asking "What should I do with my life?" Are you sick of your job? Don't worry, I know how you feel! I used to start every working week saying "I hate my job" and spend every Friday night drinking too much to drown my misery. I was a cubicle worker in large corporates, going to pointless meetings, writing endless documents no one would read, testing computer systems that would soon be obsolete. Every day, my soul and my creativity died a little. Maybe you feel the same? Well, life is too short to just exist on the edge of breakdown, and there is a better way of living. You need to discover what you love to do and then make that your job, your life's work. This book will take you through understanding the way you feel now as well as how to improve your current situation immediately so you can create enough space to work on breaking out and doing what you truly love. It also contains the career change process I used to go from management consultant to full-time author-entrepreneur. It's time to change your career and your life." - Joanna Penn
Day Job to Dream Job: Practical Steps for Turning Your Passion into a Full-Time Gig - Kary Oberbrunner
Are you squandering your talents in a job you don't love? Do you feel trapped and dissatisfied, afraid to risk your financial security to pursue your dream? The truth is you don't need an MBA, investors, or a lucky break to have the job you always wanted. With the right amount of knowledge, encouragement, and guts, anyone can make the leap from day job to dream job!
Through sharing his own story and the success of others who have followed his process, Kary gives you the tools you need to turn your passion into your full-time gig--starting now!
How to Get a Job You Love - John Lees
How to Get a Job You Love, the UK's definitive careers guidebook, has undergone its biggest update in over a decade. This revamped and substantially updated edition reflects the latest changes in the rapidly evolving UK job market.
Put simply, How to Get a Job You Love provides all of the inspiration and motivation needed embark on a change of career, or to identify what sort of career you want in the first place. It's also packed full of practical hints, tips and useful resources.
Insightful exercises and activities guide the reader on a path of discovery to help identify their skills, passions and motivators and find ways to apply these to their professional and personal lives.
How to reinvigorate your work after the recession, particularly for those who have hidden in safe jobs
How to navigate the hidden job market through networking and social media
How to shorten the length of your job search
Brand new exercises to draw out your hidden skills and values
New insights into how employers prefer to recruit
Up-to-date interview tips from recruitment experts
Advice on how to perform well in your first 90 days in a new role
Luck Is No Accident: Making the Most of Happenstance in Your Life and Career - John Krumboltz
Unplanned events—chance occurrences—more often determine life and career choices than all the careful planning we do. A chance meeting, a broken appointment, a spontaneous vacation trip, a “fill-in” job, a hobby—these are the kinds of experiences that lead to unexpected life directions and career choices.
Newly revised and updated with fresh examples and current issues for today's challenging times, Luck is No Accident actively encourages readers to create their own unplanned events, to anticipate changing their plans frequently, to take advantage of chance events when they happen, and to make the most of what life offers. The book has a friendly, easy style about it, and is packed with personal stories that really bring the ideas into focus.
What Color is Your Parachute? - Richard N. Bolles
What Color Is Your Parachute? is the world s most popular job-hunting guide, revised and updated annually, with more than ten million copies sold. This 2016 edition features the latest studies and perspectives on today s job-market, including proven strategies for finding jobs even when everyone tells you there are none. Career expert Richard N. Bolles reveals surprising advice on what works and what doesn t so you can focus your efforts on tactics that yield results.
This helpful manual shares proven tips for writing impressive resumes and cover letters, as well as guidance for effective networking, confident interviewing, and the best salary negotiating possible. But it goes beyond that by helping you to zero in on your ideal job and life with its classic Flower Exercise. Whether you re searching for your first job, were recently laid off, or are dreaming of a career change, What Color Is Your Parachute? will guide you toward fulfilling and prosperous work.
Effective Leadership - John Adair
Leaders play an essential role in every aspect of our modern lives and good leadership is an art that is highly prized. Effective leaders not only control, appraise and analyse, they also encourage, improve and inspire.
In Effective Leadership John Adair, Britain’s foremost expert on leadership training, shows how every manager can learn to lead. Drawing on numerous examples of leadership in action – commercial, historical, military – he identifies the essential requirements for good leadership and explains how you can enhance your personality, knowledge and position to become the best leader you can be.
Recognized as the ultimate tool for any aspiring leader, this landmark book will help you to:
• Understand leadership – the characteristics and skills you need to be an effective leader
• Develop leadership abilities – how to define tasks, plan, brief, communicate, motivate and set an example
• Grow as a leader – how to put your leadership skills into practice
The 360 Degree Leader: Developing Your Influence from Anywhere in the Organization - John C. Maxwell
Don't wait for that promotion! Start leading NOW...right where you are! What's the number one question leadership expert John C. Maxwell is asked while conducting his leadership conferences? "How can I implement what you teach when I'm not the top leader?". Is it possible to lead well when you're not the top dog? How about if the person you work for is a bad leader? The answer is a resounding yes!
Welcome to The 360 Leader. People who desire to lead from the middle of organizations face unique challenges. And they are often held back by myths that prevent them from developing their influence. Dr. Maxwell, one of the globe's most trusted leadership mentors, debunks the myths, shows you how to overcome the challenges, and teaches you the skills you need to become a 360 leader. If you have found yourself trying to lead from the middle of the organization, as the vast majority of professionals do, then you need Maxwell's insights. You have a unique opportunity to exercise influence in all directions-up (to the boss), across (among your peers), and down (to those you lead). The good news is that your influence is greater than you know.
A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas - Warren Berger
In this groundbreaking book, journalist and innovation expert Warren Berger shows that one of the most powerful forces for igniting change in business and in our daily lives is a simple, under-appreciated tool ―one that has been available to us since childhood. Questioning ―deeply, imaginatively, "beautifully"― can help us identify and solve problems, come up with game-changing ideas, and pursue fresh opportunities. So why are we often reluctant to ask "Why?"
Berger's surprising findings reveal that even though children start out asking hundreds of questions a day, questioning "falls off a cliff" as kids enter school. In an education and business culture devised to reward rote answers over challenging inquiry, questioning isn't encouraged―and, in fact, is sometimes barely tolerated.
And yet, as Berger shows, the most creative, successful people tend to be expert questioners. They've mastered the art of inquiry, raising questions no one else is asking―and finding powerful answers. The author takes us inside red-hot businesses like Google, Netflix, IDEO, and Airbnb to show how questioning is baked into their organisational DNA. He also shares inspiring stories of artists, teachers, entrepreneurs, basement tinkerers, and social activists who changed their lives and the world around them―by starting with a "beautiful question."
Berger explores important questions, such as:
- Why aren't we nurturing kids' natural ability to question―and what can parents and schools do about that?
- Since questioning is a starting point for innovation, how might companies and business leaders begin to encourage and exploit it?
- And most important, how can each of us re-ignite that questioning spark―and use inquiry as a powerful means to rethink and reinvent our lives?
"A More Beautiful Question" outlines a practical Why / What If / How system of inquiry that can guide you through the process of innovative questioning ―helping you find imaginative, powerful answers to your own "beautiful questions."
Scaling Up Excellence - Robert I. Sutton
In "Scaling Up Excellence", bestselling author Robert Sutton and Stanford colleague Huggy Rao tackle a challenge that determines every organisation’s success: scaling up farther, faster, and more effectively as a program or an organisation creates a larger footprint. Sutton and Rao have devoted much of the last decade to uncovering what it takes to build and uncover pockets of exemplary performance, to help spread them, and to keep recharging organisations with ever better work practices.
Drawing on inside accounts and case studies and academic research from a wealth of industries – including start-ups, pharmaceuticals, airlines, retail, financial services, high-tech, education, non-profits, government, and healthcare -- Sutton and Rao identify the key scaling challenges that confront every organisation. They tackle the difficult trade-offs that organisations must make between “Buddhism” versus “Catholicism” -- whether to encourage individualised approaches tailored to local needs or to replicate the same practices and customs as an organisation or program expands. They reveal how the best leaders and teams develop, spread, and instil the right mindsets in their people -- rather than ruining or watering down the very things that have fuelled successful growth in the past. They unpack the principles that help to cascade excellence throughout an organisation, as well as show how to eliminate destructive beliefs and behaviours that will hold them back.
Scaling Up Excellence is the first major business book devoted to this universal and vexing challenge. It is destined to become the standard bearer in the field.
Amazon Best Books of the Year list, Business & Investing
Inc.com 10 Best Business Books of 2014
Financial Times - The Pick of 2014's Management Books
The Globe & Mail’s list of 5 Best Business Books in 2014
Library Journal’s list of 5 Best Business Books in 2014
Strategy and the Fat Smoker; Doing What's Obvious But Not Easy - David Maister
We often (or even usually) know what we should be doing in both personal and professional life. We also know why we should be doing it and (often) how to do it. Figuring all that out is not too difficult. What is very hard is actually doing what you know to be good for you in the long-run, in spite of short-run temptations. The same is true for organisations.
What is noteworthy is how similar (if not identical) most firms' strategies really are: provide outstanding client service, act like team players, provide a good place to work, invest in your future. No sensible firm (or person) would enunciate a strategy that advocated anything else. However, just because something is obvious does not make it easy. Real strategy lies not in figuring out what to do, but in devising ways to ensure that, compared to others, we actually do more of what everybody knows they should do.
This simple insight, if accepted, has profound implications for:
How organisations should think about strategy
How they should think about clients, marketing and selling
How they should think about management.
In 18 chapters, Maister explores the fat smoker syndrome and how individuals, managers and organisations can overcome the temptations of the short-term and actually do what they already know is good for them.
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